A new way to help third world countries?

I read an article on CNN about a man choosing to sell solar light bulbs instead of giving them away.  He wanted them to be used in third world countries but he had seen how ineffective non-profits can be in such circumstances.  After doing some research, he came to the conclusion that becoming a business and selling these lights was more beneficial to the third world countries he wanted to give them to.

Check it out:

http://www.cnn.com/2011/TECH/innovation/08/14/solar.light.bulbs/index.html?hpt=te_bn9